In an effort to “fix” the fast food industry, Mexican chain Guzman y Gomez is now serving 100 per cent unprocessed, fresh Australian free range chicken across all its taquerias nationally.
Mexican chain aims to ‘fix fast food’ with free range chicken
The fast food brand, which serves over 80,000 kgs of chicken each month, is now serving Free Range Egg and Poultry Australia (FREPA) accredited poultry meat across all 74 taquerias in Australia, becoming the first fast food player in the country to roll out unprocessed Australian free range chicken at scale.
With this move, Guzman y Gomez aims to create change in the industry by demonstrating that it is possible to serve good food fast without compromising on quality, taste, nutrition or animal welfare.
“Everyone thinks fast food is bad food and that convenience and affordability comes at a cost. But we’re out to show the world this is just not true,” Guzman y Gomez co-founder and managing director Steven Marks said.
“We’ve spent the last 10 years nailing the speed game — serving real, fresh food at fast food pace with no microwaves, and without cutting corners. And now that we’re big enough to create real change, we are proving it is possible to do all that and still act ethically as a business.”
Guzman y Gomez is also committing to serving 100 per cent sow stall free pork by October, while its beef will be 100 per cent grass fed and added hormone free by 2017.
In a bid to challenge the industry to raise its standards, Guzman y Gomez is leading a pro free range rally today (September 16) in Sydney, to push for change.
“Moving to free range is no gimmick. It’s something we care deeply about and a decision we’re committed to. We hope others in the industry will join us, and help raise animal welfare standards across the whole fast food category,” Marks said.
This article originally was posted to Open House Magazine