We want to change the concept of Fast Food, Fast Food can be good!
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Guzman y Gomez is openly going after the fast food industry.
The last time we spoke to Steven Marks, the founder of Guzman y Gomez, he said: “What’s in McDonald’s’ food is f***ing wrong, it’s disgusting.
“I’ve got a big mouth, I’m from New York, and I want to be heard and I want it to be right.”
Now he’s putting his money where is mouth is.
Over a million dollars, in fact.
Tomorrow Guzman y Gomez won’t be the first fast food brand in Australia to roll out 100% unprocessed free range chicken across all of its 74 taquerias nationally. But it will be the first to source it unfrozen, from Australian farms.
The move to free range chicken only represents an extra 20% of the business. However, it’s the first milestone of the restaurant’s plan to fix fast food.
The company is also committing to being 100% sow-stall free by October 2016 while its beef will be 100% grass fed and added hormone free by 2017.
“Everyone thinks fast food is bad food and that convenience and affordability comes at a cost. But we’re out to show the world this is just not true,” said Marks.
“We’ve spent the last 10 years nailing the speed game — serving real, fresh food at fast food pace with no microwaves, and without cutting corners. And now that we’re big enough to create real change, we are proving it is possible to do all that and still act ethically as a business.
“First step is improving animal welfare and we’re starting with our largest protein — we go through more than 80,000kg of chicken each month. We’re incredibly proud to be only serving Australian FREPA accredited free range chicken in all our taquerias.”
A million dollar investment
The cost of the move to free range isn’t cheap though.
According to Marks it will be an investment of more than $1 million.
“Moving to 100% unprocessed Australian free range chicken has been a significant investment for us, an investment of more than $1 million in fact, and it is one that we have no qualms making,” he told Business Insider.
“We reached a stage and size where we can create real change in the industry by doing what is right. We believe consumers shouldn’t have to pay businesses to do the right thing and will not be passing any costs onto customers.”
Marks has made it his mission to create change in the industry by leading by example showing that it is possible to serve food fast without compromising on quality, taste, nutrition or animal welfare.
In a bid to challenge the industry to raise its standards, Guzman y Gomez is leading a pro free range rally on Friday, September 16 in World Square, Sydney, where guests and industry will come together to push for change.
“Moving to free range is no gimmick. It’s something we care deeply about and a decision we’re committed to. We hope others in the industry will join us, and help raise animal welfare standards across the whole fast food category,” said Marks.
Find out more about the Fix Fast Food rally here.
This article originally was posted to MSN, and written by Sarah Kimmorley.